If you say something loud enough, long enough, people will start to believe it.

After listening to Tha Carter 3, that’s my general feeling toward the self proclaimed “Best Rapper Alive”. After successfully mixing his New Orleans southern rhyme swagger, with a more east coast mixtape rapper style & flow on The Carter, Wayne blessed himself with the “Best” moniker. Whether or not that was factually accurate is left up the listeners, but his subsequent work made it debatable. The Weezy hype really went into overdrive after The Carter 2 was released, when he dropped a slew of mixtapes(and a lot of material from a scrapped Carter 3 album) and appeared on what seemed to be every guest appearance and DJ Khaled song.

After all that hype, promise, and self-engrandizement, we are presented with; The Carter 3. The first thing that is noticeable on this album is the difference in delivery from previous official releases. It’s a lot more “hyperactive”. All the drugs he washes down with that purple drink has put the dude on he edge of coherence, too. Witty lines are replaced mostly by hilarious babbling and crazy references. Though some of his lyrics seem like they would make perfect sense, and be really nice to someone out of their mind on dope. From “Phone Home”:

They don’t make em like me no more
Matter fact they never made em like me before
I’m rare like Mr. Clean wit hair
No brake lights on my car-eer
I never had lice and I never had fear
I rap like I done died and gone to heaven I swear
And yere I’ma bear
Like black and white hair
So I’m polar

The album is filled with verses like that, but Wayne seems to have put down the white cup and gathered himself on the album’s best tracks. “Tie My Hands” is mellow collaboration featuring Robin Thicke, about the aftermath of Hurricane Katrina. These two work really well together, but we will probably hear more track from the Pain/Wayne duo, too bad. On “Dr. Carter” Weezy rhymes as a M.D. diagnosing garbage MC’s, and and treating their symptoms, like lack of creativity. I wish he would’ve done some self diagnosis on a few of these wack ass verses though. “Ms. Officer” is a track featuring Bobby Valentino, about Wayne and his escapades with a freaky Lady cop. Lots of lines in this about handcuffs and strip searching etc. No references to flat wide asses though, sadly. “You Ain’t Got Nothin” and “La La” are bangers too, but don’t stand out like the aforementioned songs.

The production on the album is a constant plus. The variation of styles and overall quality of the beats really surprised me. The production on The Carter 2 was kind of bland, but this was a few steps up.”Let The Beat Build”(Produced by Kanye West) and “Shoot Me Down”(D. Smith) stand out as tracks you previously wouldn’t have expected Wayne to rhyme over.

A little more effort and coherence with the lyrics could’ve arguably made this a classic, especially on tracks like “Mr. Carter” and “Don’tGetIt”. But thanks to a handful of really good songs, top notch production throughout, and Wayne’s general personality and charisma, this album was solid. With that said, “The Best Rapper Alive” stuff needs to stop. Guys who deserve a title like that never took or take a verse lightly, and Wayne seems to be so pleased with himself and his own hype, that he coasted on whole chunks of this album.

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